Environment 58 employees 62 community 58 governance 57. It was going to be a longer journey than they might have imagined. Corporate social responsibility csr and sustainability data for nike, inc. The opportunity is greater than ever for sustainability strategy to drive business growth, build deeper consumer and community connections, and create positive social and environmental change. The corresponding csr policy and strategy are based on nike s consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. Nike sustainable business report fy10 11 final, length. Nike s latest effort is a good example of how the process can lead to data being gathered, metrics developed and performance benchmarks set. Our annual corporate social responsibility report represents our single source of truth for fy19. As of full year 2017 reporting, for the first time, adidas presents its financial and nonfinancial information in one combined publication, the 2017 annual report.
What are the benefits of corporate social responsibility. Managing ethical missteps sweatshops to leadership. In the past, nike faced several controversies related to child labor and ethics in its supply chain. At first, nike s approach to csr could be characterized as insufficient and generally lacking in. The 108page report, nike s first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it petitioned the u. Nike s corporate social responsibility csr practices have been evolving since 1991. Its hard to believe, given the steady stream of corporate social responsibility csr accolades the company has racked up in the last 10 years, that nike was facing boycotts and public ire. The targets and measures in this nike impact report represent the full suite of our public corporate responsibility commitments and are an aggregated view of longterm goals and commitments to meet stakeholder3 expectations and align with nikes business priorities. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel.
Nikes purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all. Fy1011 sustainable business performance summary nike news. Corporate social responsibility and sustainability. Show full abstract sponsors image, reputation and credibility. Otherwise, perhaps, society will compel business by international or legal mandate or increased taxation to fulfill its. This study analyses the impact of corporate social responsibility csr on brand value, with the sample being a select group of us corporations with the best global brands. It is not used, however, to its full potential, given that csr has a lesser impact on business. Furthermore, this paper discusses what corporate social responsibility csr. However, in recent years, it has invested a lot in csr and sustainability. Pdf global labor practices and corporate social responsibility. From this year, the company has begun to edit the csr report in line with the seven core subjects set under iso 26000, a guidance standard on social responsibility. Meet nordea nordea is the largest financial services group in the nordic and baltic sea region with market capitalisation of approximately eur 24bn, total assets of eur 716bn and a core tier 1 capital ratio of 11. Nikes sustainability report takes top ceresacca award. Crosby 1997, corporate social responsibility as a social obligation holds the view that a corporation engages in socially responsible behavior when it pursues profit only within the constraints of law.
Since full year 2000, adidas has published an annual sustainability report, highlighting the progress made toward targets set. In order to write a report that would discuss the general csr practices at amazon it was important to develop a better understanding of. How nike embraced csr and went from villain to hero. Phil knight admitted the nike product has become synonymous with slave wages, forced overtime and arbitrary abuse. Nike asks you to accept cookies for performance, social media and advertising purposes. Historical earnings and revenue growth, and the overall management of the company, has been quite admirable. Revenue growth was led by international geographies and nike direct globally. Apr, 2005 the 108page report, nikes first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it petitioned the u. Nike inc released its fiscal 2007 to 2009 corporate responsibility cr report which outlines the next evolution of its cr strategy from a risk management, philanthropic and compliance model to a longterm strategy focused on innovation, collaboration, transparency and advocacy. Doc case study social responsibility strategy for nike.
Corporate social responsibility at amazon business essay. To discuss with the independent auditor any items required to be communicated by the independent auditor by applicable pcaob or other standards. Our leadership team believes in the importance of all facets of csr. We also included more employeerelated data in our 2011 report. We are listening to and partnering with our customers every day to deliver technology solutions that drive efficiencies, increase. Because it is produced on a roll, nike flyleather improves cutting efficiency and creates less waste than traditional cutandsew methods for fullgrain leather. As used in this report, the terms we, us, nike and the company refer to nike. This work is challenging and we dont have all of the answers. May 11, 2016 nike reaffirms commitment to environmental and social targets in new sustainability report. Nke today released its fy1011 sustainable business performance summary which introduces its new targets and outlines its progress against key. However, some of the activities described herein are those of toyota tsusho corporation only.
Article pdf available february 2011 with 1,573 reads. Nikes tax strategy is to maximize shareholder value in a socially responsible. Nike releases corporate responsibility cr report sgb. Avoid 100,000 tons of lead and 60,000 tons of bfrs between fy04 and fy12 reduce packaging size for desktops and laptops by 10 percent eliminate 20 million pounds of packaging by 2012. Nike is the most popular brand in the sports shoe and apparel industry. You can also get a pdf of the full report, which has working links throughout the. The our story link shares how cisco is putting people, technology, and resources to work. Nike s report describes how it is shifting to a more sustainable business model and recognizes that sustainability is a path to profitability, said ceres director jack ehnes. Nike reaffirms commitment to environmental and social targets in new sustainability report. The details link reveals even more about the strides we made in fy19. Fy19 was a defining year for nike, as we accelerated the highimpact capabilities of innovation, direct and speed that fuel our triple double.
At nike, we hold ourselves to the highest standards and we take our local and. Csr report 2011 csr report 2011 nsk used environmentally friendly paper and printing methods for this publication. Launching in 2012, will place a factorys performance and sustainable. This is explained in depth in our full 2010 csr report and updated upon in this communication on progress 2011. The scg includes a list of positive or preferred chemistries and is a resource for vendors and contract factories. Corporate social responsibility may be defined as the commitment of businesses to contribute to sustainable economic development, working with employees, their families, the local community and. Today, nike grind a palette of premium recycled materials is used in 71% of nike footwear and apparel products, in everything from yarns and trims, to soccer kits and basketball shoes. Nike and child labour how it went from laggard to leader. By 1998, the company accepted it needed to take responsibility.
The process grew out of nike s public floggings in the 1990s, says ceo parker, when we learned to view transparency as an asset, not a risk. Effects of corporate social responsibility on brand value. Thats why we require our employees and board members to comply with both the letter and spirit of the code and make decisions that will preserve the. The hitachi metals group formulated the good practice guidance for hitachi metals group companies in september 2010 to serve as a common global standard for corporate conduct. Should nike be applauded for beating adidas on the greenpeace detox challenge. Nike excels in creating innovative products, leading with our digital advantage, and inspiring through an iconic brand. Corporate social responsibility as an obligation according to j. How does dell steward corporate responsibility and. Corporate social responsibility csr shows that a company actively takes steps to invest in the greater good of a community by doing something that demonstrates a level of caring. Nike s purpose is to unite the world through sport to create a healthy planet. The sustainability report pertains to the 201112 financial year, meaning the 1 may 2011 30 april 2012 period. Oct 28, 2010 nike csr reportsnike csr reports source. Corporate social responsibility campaigns enhanced peoples perceptions of.
Nike sustainable business report fy10 11 final, author. The company that i am going to develop a social responsibility strategy is the nike company that was formed in 1962by bill bowerman and phil knight as a result of collaboration of the two to come up with the most sufficient athletic shoes after the. The complete report pdf includes all sections and allows full access to videos, search capabilities, and bookmarks. By 2011 make all newly introduced dell pc products brominated flame retardant bfr and polyvinyl chloride pvcfree. Nike is using the power of their brand, the energy and passion of the people and the scale of business to create a meaningful change.
In addition, we continue to keep you informed about. Ongoing economic uncertainty brings into sharp focus our commitment to enable better work, better life. According to company sources, nike s approach to community development departs from traditional giving and philanthropy, and instead seeks to deliver impact at scale. The fy18 nike impact report focuses on our 2020 targets and priority issues most relevant across our value chain and to our stakeholders. Building on nikes reporting tradition since 2001, we expect to report progress. Corporate responsibility report fy0709 fibre2fashion.
Nike issues fy04 corporate responsibility report nike news. Nke today reported financial results for its fiscal 2018 third quarter ended february 28, 2018. Added up, its a powerful formula for extending our competitive advantage and delivering sustained growth for years to come. Scope of the report toyota tsusho corporations main consolidated subsidiaries and af.
Reporting is the primary tool we use to disclose important information to our stakeholders about how we manage social and environmental issues and impacts. No longer the poster child for all that is wrong with the globalized economy. Corporate social responsibility, stakeholder engagement, multiple theory agency problems, internationalization, worker mobility. Annual report on form 10k table of contents page part i 49 item 1. Today, a whopping 93 percent of the worlds largest companies publish csr reports. Nikes most recent sustainable business performance summary report was published may 2014.
Our approach to corporate social responsibility csr is to use our expertise, technology, and partnerships to create positive impact around the world. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Nike sales from 2006 to 2010nike sales from 2006 to 2010 in 2010, sales revenue of nike has been reduced to 0. This policy restricts the use of nanomaterials within apparel, footwear and. Nike and child labour had become indelibly linked in the public consciousness. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenueproducing transaction, including, but not limited to, sales, use, valueadded and excise. To report all these activities and express our views on corporate social responsibility csr in one single document, we have decided to publish an annual csr report from 2011. Nike corporate social responsibility and sustainable innovation. According to company sources, nikes approach to community development departs from traditional giving and philanthropy, and instead seeks to deliver impact at scale. Impact report shares our progress toward our 2020 targets and priority issues.
Detailed information such as environmental data is posted on the toppan website. These risks and uncertainties are detailed in our reports filed with the sec, including forms. We have studied the sustainability report of nike and classified. Pdf what is corporate social responsibility all about. For any enlightened business, having a clearly defined approach to the impact of climate change, involvement with local communities, responsible business practices and the creation of a quality workplace environment must be a core part of business strategy. Csr rankingscsr rankings the corporate responsibility magazine rank 23rd nike inc. Developing this report has required some extensive research into the topic of corporate social responsibility and into. C2 adeka csr report 2011 adeka csr report 2011 1 contents editorial policy the adeka group pursues corporate activities with a commitment to corporate social responsibility csr that is integrally aligned with its corporate principles and business strategies, in order to contribute to the health and enrichment of society.
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